WHAT WE STRIVE FOR?
Recognizing the transformation trend and the need of bigger food varieties in the developing markets in East Europe & Middle East and North Africa region, high growth rates and per capita consumption.
‘Midway Middle East’ was established in Dubai – to introduce conventional & organic, gluten-free, vegan and non GMO food in different categories.
We leverage our experience, knowledge, and expertise in the markets we cover, through our understanding of the RETAILER, SHOPPER and CONSUMER offering Yummy foods where the East and the West meet together. We don’t want to be ‘THE BIGGEST’ we want to be ‘THE BEST’ focusing on every single product we sell.
We are proud to be working and representing some of the best brands throughout the whole world.
- All brands
- Cooking & Baking
- Personal Care
- Ready to eat
- Sauces & Spreads
Read our Blog
We are regularly publishing articles on our Blog. Follow along to make healthy choices in your life.All posts
Two men – one vision. The story begins in 1961, but it actually goes back much further than that. In 1961, Dr. Hugo Brandenberger takes over Swiss Gemusebau AG in Tagerwilen, which will be registered as Biotta AG that same year. The...View more
Millions of people around the world suffer from sleep-related disorders. There are many remedies that offer relief for these conditions, but what is generally missed in the wider public – is the fact how much our gut health is related to the...View more