Recognizing the transformation trend and the need of bigger food varieties in the developing markets in East Europe & Middle East and North Africa region, high growth rates and per capita consumption.

‘Midway Middle East’ was established in Dubai – to introduce conventional & organic, gluten-free, vegan and non GMO food in different categories.

We leverage our experience, knowledge, and expertise in the markets we cover, through our understanding of the RETAILER, SHOPPER and CONSUMER offering Yummy foods where the East and the West meet together. We don’t want to be ‘THE BIGGEST’ we want to be ‘THE BEST’ focusing on every single product we sell.