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100% Organic

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Non-GMO

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Raw food

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BPA Free

WHAT WE STRIVE FOR?

Recognizing the transformation trend and the need of bigger food varieties in the developing markets in East Europe & Middle East and North Africa region, high growth rates and per capita consumption.

‘Midway Middle East’ was established in Dubai – to introduce conventional & organic, gluten-free, vegan and non GMO food in different categories.

We leverage our experience, knowledge, and expertise in the markets we cover, through our understanding of the RETAILER, SHOPPER and CONSUMER offering Yummy foods where the East and the West meet together. We don’t want to be ‘THE BIGGEST’ we want to be ‘THE BEST’ focusing on every single product we sell.

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Gluten Free

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Vegan

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Probiotic

MEA AWARD

MIDWAY MIDDLE EAST – WINNER OF BEST NUTRITIONAL FOOD & BEVERAGE PROVIDER IN MENA FOR 2017

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Featured brands

We are proud to be working and representing some of the best brands throughout the whole world.

  • All brands All brands
  • Cereals Cereals
  • Coffee Coffee
  • Cooking & Baking Cooking & Baking
  • Drinks Drinks
  • Household Household
  • Personal Care Personal Care
  • Pulses Pulses
  • Ready to eat Ready to eat
  • Sauces & Spreads Sauces & Spreads
  • Seasoning Seasoning
  • Snacking Snacking
  • Superfoods Superfoods
healthy-basket

OUR PRODUCTS, YOUR PRIZES

Win a Healthy Basket

Visit us at Carrefour markets, try our new iPad app and every week,
we will be rewarding people with a healthy basket from Midway Middle East.

Read our Blog

We are regularly publishing articles on our Blog. Follow along to make healthy choices in your life.

All posts
biotta-blog
General/News

The history of Biotta Breuss shows what two pioneers’ determination can achieve

Two men – one vision. The story begins in 1961, but it actually goes back much further than that. In 1961, Dr. Hugo Brandenberger takes over Swiss Gemusebau AG in Tagerwilen, which will be registered as Biotta AG that same year. The...

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gut-sleep-baby
General/Tips & Guides

How Gut Health Affects Your Sleep?

Millions of people around the world suffer from sleep-related disorders. There are many remedies that offer relief for these conditions, but what is generally missed in the wider public – is the fact how much our gut health is related to the...

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Diet/Tips & Guides

10 Tips On How To Cut Added Sugar From Your Diet

The summer is a time of the year of elevated spirits in which we tend to let loose our dietary discipline and fall prey to the sweet tooth. But how can we reduce that mound of added sugar while still being relatively...

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