Support for Humanitarian Organizations
Midway, led by founder Katarina Gjosheva Cheshlarov, is actively incorporating a humanitarian focus into its business values. With a keen understanding of the evolving landscape and the increasing demand for diverse food options in emerging markets across East Europe, the Middle East, and North Africa, Midway has transitioned beyond its initial success in introducing organic, gluten-free, vegan, and non-GMO foods. The company expanded further by supporting various humanitarian causes, aligning with the heartfelt dedication of its founder.
At its core, Midway remains committed to delivering high-quality, healthy, organic, gluten-free, and non-GMO products, promoting a healthier lifestyle for consumers in the MENA region. This commitment extends beyond profit. By providing essential food kits and non-food items to organizations addressing pressing needs, Midway is implementing a holistic approach to making a meaningful, positive, and purpose-driven impact on the communities it serves.